Showing posts with label France. Show all posts
Showing posts with label France. Show all posts

Saturday, February 14, 2015

Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial

1965 hit in American TV commercial continues use of popular European songs as soundtracks

Viva la pa-pa-pappa / Col po-po-po-po-po-po-pomodoro

The beer brewer Heineken has used an Italian song, "Viva La Pappa Col Pomodoro," popularised in 1965 by the singer Rita Pavone as the soundtrack to a cute new commercial.

"Viva La Pappa Col Pomodoro" was also recorded by the European superstar Dalida.

Here is the version of the song, recorded by Rita Pavone, which is used in the Heineken commercial.

In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas."

Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.

RELATED


Heineken | The Match, UEFA Champions League Commercial 2015 (YouTube)

Dalida. Viva la pappa ! (YouTube)

♫ Rita Pavone ♪ Viva La Pappa Col Pomodoro ♫ Video & Audio Restaurati (YouTube)

Monday, May 5, 2014

A template for jobs growth in France

A new corporate entity type to empower French college graduates

Unemployment in Europe remains stubbornly high. In France, the unemployment rate is 10,4%. The only answer that European central bankers seem to be considering at the moment is rolling-out an American style bond buying-back program known as quantitative easing. Critics of this approach see it as nothing more than a backdoor bailout to large banks by artificially keeping interest rates low, allowing banks to arbitrage their lending as a way to recapitalize their tattered balance sheets. Mario Draghi, the European Central Bank president, is considering whether the ECB should adopt quantitative easing to stimulate banking profits, which he hopes will trickle down into new jobs. What delusion ! The only program that will create jobs is a “jobs creation” program. As it stands, the unemployment picture is only going to get worse. Amongst French youths, aged 15-24, the unemployment rate is 25%, slightly above the European average of 23,5% for that demographic, according to recent statistics. In Greece and Spain, unemployment of youths exceeds 50% ! How can a nation like France attract new investment while at the same time spur employment that is targeted at, let’s say, college-educated youths ?

France college students jobs program photo france-amphitheatre-universite_scalewidth_630_zps5f6bb7e2.jpg

In France, corporations generally face a high regulatory environment at a very basic level. Small things are over-regulated, like the width of the exterior sidewalks around office buildings, in a culture that resembles to impose a crude version of “broken windows” theory of business regulation that focuses on minutia, but does not focus enough attention at bigger issues, like the systematic way that corporations can exploit workers, for example, like what happened at the Goodyear plant in Amiens-Nord. It’s no wonder that, in this environment, France is losing a gifted young generation of entrepreneurs to other nations. Is there a way, for a period of, say, five to ten years, to incubate new businesses free from some of the most tedious of regulations -- just enough to liberate a creative class of young French citizens -- under a new form of organization to target jobs growth in several cities to jump start a new generation of prosperity ?

Traditional attempts to facilitate foreign investment in France -- the creation of a relatively new type of corporate entity in France, the société par actions simplifiée -- is a vehicle designed to essentially create subsidiaries in France, and this is a recipie for more disasters, where French workers will not achieve autonomy or freedom to create their own successes and instead unfortunately engender hostility. There is room, though, to create a new corporate structure to facilitate responsible investment to create a stronger France. This new structure, which would need to be created by a new law, would work in a new, enthusiastic partnership with the state as a jobs program. The state has a vested interest in seeing to the success of this corporate entity, and as a condition of simplifying some business regulation for a period of duration under this new corporate entity, the state would receive an equity investment in the new structure. Let me explain how this would work.

The state should enact a new law that creates one and only one specialized investment fund similar to a SIF structure with multiple compartments under Luxembourg law. The overall compliance management of the SIF at the umbrella level shall be overseen by a SIF governance committee comprised of, say, government economists and government lawyers, but the French can decide who would be best trusted with this role. Management of each compartment shall be determined by the constitution of each compartment, in accordance with the autonomous arrangement between the collective French workers and the venture capital investor. Each compartment created under the umbrella shall be 20% owned by the state. Forty-percent shall be owned by a venture capitalist, who seeds funding for a respective compartment. The remaining 40% shall be owned by the French workers, who, further organized as a collective for their part, propose a compartment to the SIF governance committee. So long as the workers are organized as a collective, present a business plan, pay a nominal incorporation duty, file a constitution for the compartment, and are sponsored by a venture capitalist willing to invest a minimum of €1 million, the SIF governance committee shall approve the creation of the compartment.

The French workers and the venture capitalist shall have wide latitude to create compartments, but since the social issue that this SIF structure is intended to address is the high unemployment rate of young French adults, the compartments should be geared to the long-term success of business ideas. The constitution of the SIF structure at the umbrella level must commence from its primary purpose : to be an incubation for new businesses. The constitution must also incorporate “public service” as a primary purpose, noting that each compartment formed thereunder shall carry out “socially-responsible business activities.” Since the state is waving some of its regulations to incubate the compartments, each compartment must file yearly financial and governance statements that attest the compliance of business activities to the compartment’s public service purpose. A feature of the SIF constitution must allow for a mechanism for the French public to enforce the “public service” and “socially-responsible business activities” purposes upon each compartment.

Furthermore, restrictions should be put into place in the constitution at the SIF umbrella level governing each underlying compartment : no borrowing of money or assumption of debts will be allowed, neither will be the making of loans. A cap on salaries on the employees set at a prevailing, living wage will be in effect to prevent any high earners to garner more compensation than other workers in the collective. No venture capitalist may be employed as part of the French workers’ collective. The maximum duration that a compartment may exist under this SIF structure shall be, say, five years, after which successful compartments shall exit the SIF structure as a new entity reincorporated as one of the many options then available under French law. No compartment may engage in businesses that may cause direct environmental harm, like industrial manufacturing, oil and gas exploration or production, or other chemical or industrial activities. No compartment may employ lobbyists, nor may any compartment make any politically-related contributions or expenditures. Compartments will be prohibited from influencing government law or policy. Finally, banking, investing, selling or issuing insurance, and development real estate shall be prohibited business activities.

Some will reasonably wonder whether a new corporate structure could facilitate jobs creation with so many restrictions. The immediate answer is that a structure like this could create jobs, because the state is trading less of the over-bearing corporate regulation in exchange for what basically amounts to a silent role as a passive equity investor. The anecdote of Guillaume Santacruz proves that this will be enough. The state gets a financial benefit once a compartment graduates out of the SIF structure. That the state will willingly grant some regulatory waivers to the compartments shows that the state is willing to support the success of the compartments. Others may wonder whether it is wise to give the state a 20% ownership stake in start-up businesses. Can the state be trusted to support start-ups from the inside ? Capped at 20%, the state’s role will solely be passive. The state’s ownership stake will allow the state to recoup any losses that may be incurred by the waiver of regulations. Any gains from successful compartments shall serve to balance any foregone gains from compartments, which do not succeed.

To target job creation, compartments should be formed in urban centers across France, coordinating if possible in priority development zones where there are high concentrations of educated young adults, such as Marseille, Montpellier, Dijon, Lyon, Limoge, Grenoble, Lille, Nantes, Strasbourg, Toulouse, and Paris. Corporate income tax rates would be assessed on each compartment no different than as on a small and medium-sized sociétés anonymes (SME's) under French law. Upon exit from the SIF structure, the state would be paid 20% of the fair market valuation of the compartment. A fair market valuation of the compartment will yield a higher return for the state, especially for Web-based business ventures, given that valuations of such businesses are pegged at their future potential, not on their current profitability. Under normal corporate structures, the public, including the state, miss out on "wealth creation." Under the proposed SIF structure, the state will earn a piece of this wealth, which it can, in turn, use to fund still yet other jobs creation programs or for other public purposes. After exit, the cooperative French workers should own no less than 50% of the surviving entity for a period of five further years. This will prevent the SIF structure from being used as a subsidiary tool by global multi-national corporations and will serve to respect the “cultural exception” of the business activities of the cooperative French workers. After that term, the French collective workers can autonomously decide what to do with their own creation.

Educated young adults, who would naturally find this proposed SIF structure attractive, would be creative types seeking to perhaps start Web-based businesses. These kinds of businesses, which are hot at the moment, tend to attract other young Internet-savvy employees. Who better to spearhead jobs creation for other young adults than creative and ambitious college-educated young adults ? Partnering a new generation of French workers with the state, as this proposed SIF structure contemplates, would reinforce the idea of the state as a valuable partner in the future of the French economy to its next generation of leaders, and it would serve to introduce venture capitalists to the idea that investors can work in collaboration with the French state. Indeed, France has been a magnet for recent foreign investment, making France an ideal candidate to roll-out a program like this.

During the term of the compartments’ existence under the SIF, the role of the state as a 20% owner in each compartment is to monitor the business activities of each compartment solely in respect of major realms of business regulation to prevent fraud, corruption, and other violations of law. The state will have voting rights as an owner of the compartment, but it will not hold a day-to-day management role. It is envisioned that under this proposed SIF structure the state will not interfere with the business activities of the compartments, but the state will, as the SIF’s ultimate regulatory authority, ensure that the compartments are accorded an environment with which to thrive, creating jobs in the process, ultimately serving the wider public service of improving employment and economic conditions in France. Success of this proposed SIF structure and its compartments will contribute to the success of France. By design, if the state can foster an attractive situation to satisfy entrepreneurial French workers to create their own businesses sponsored by venture capitalists, the nation will create a new source of employment for a critical segment of the nation’s population -- it’s next generation of leaders, who will help shape the future of France. The success of this proposed SIF structure will lower unemployment and change corporate culture by focusing investors on their critical role of public service, significant wins for French workers stung by recent corporate culture disasters at Goodyear and elsewhere.

Sunday, May 4, 2014

Dalida anniversary remembrance : "Jouez Bouzouki"

Yesterday was the 27th anniversary of famed French singer Dalida's untimely death. At age of , she committed suicide, breaking the hearts of her millions of fans around the world. Here she is in an uplifting dance performance of her 1982 number 1 hit, "Jouez Bouzouki."

Anne-Marie David sings "Tu te reconnaîtras"

The French singer Anne-Marie David represented Luxembourg in the 1973 Eurovision contest, winning for her performance of what has now become a classic song, "Tu the reconnaîtras." The hit song was composed by Claude Morgan with lyrics from Vline Buggy and conducting by Pierre Cao.

Tuesday, April 8, 2014

If U.S. Fracks Gas For Europe, How Much Sooner Will We Poison Our Water Supply ?

The foolish drive to export liquefied natural gas to Europe overlooks the environmental hazards to the United States

Congressional pressure is building on the Obama administration to "quicken gas exports to Europe," The New York Times is reporting, in order to reduce the continent's dependence on dirty fossil fuels from Russia. Instead, U.S. oil companies want Europe to increase their dependence on dirty fossil fuels from the U.S.

For the U.S. to ship its gas to Europe won't solve the fossil fuel dependency problem in any permanent sense, but it will hasten the day when the U.S. poisons its groundwater supply as a result of fracking and may foreseeably force the U.S. to, as a consequence, import clean drinking water from Europe, if European nations are willing to sell it that precious commodity to us in the future.

Sunday, January 12, 2014

François Hollande Only Has Himself To Blame For Not Having A Private Life

What Private Life ? François Hollande, the N.S.A., and Article 13.

The magazine, Closer, reported last week that the French president, François Hollande, in having an affair with the access, Julie Gayet. The fallout provoked by the revelations have been instantly scandalous for two reasons.

First, the French president is normally accorded a large zone of privacy. In the past, other presidents have had lovers, and even fathered children out of wedlock, but the press never reported these truths.

Second, François Hollande reacted in anger. He demanded that the press respect his personal zone of privacy. But the president is a hypocrite, because the French national government just enacted a controversial new law, Article 13, that allows the Ministry of Economy and Finances to spy on French citizens. When the French president says that he has a private life, I want to know, "What private life ?" The president only has himself to blame for not having a private life. Here's how : He's done nothing to stop the N.S.A. spy program or the passage of Article 13.

Ordinairily, France has privacy laws that should be respected, but the United States violates these laws as a consequence of its N.S.A. spy program, and France itself collaborates with the N.S.A., in violation of its own laws.

If the president wants that his private life be respected anew, then he should be fighting on behalf of everybody to have a private life. If the president does nothing on others' behalf, how soon before the good French people should expect that the Ministry of Economy and Finances, given their new spy powers, will disclose "selfies" of the president ?

Sunday, December 22, 2013

Netflix TV commercial uses "Hey Now" by Martin Solveig

One of Netflix's TV commercials uses a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of French culture in English-speaking cultures.

Here is the original song used in the Netflix commercial : "Hey Now" by the famous French DJ and his band : Martin Solveig & The Cataracs, featuring Kyle.

This year has seen a spree of American commercials featuring the music of successful French pop music artists.

Chromecast commercial featured "La Danse de Zorba" by Dalida for one commercial, and Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Chromecast commercial features "La Danse de Zorba" by Dalida

This year's TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units uses one of French pop singer Dalida's most successful songs, "La Danse de Zorba."

Here is the French song by Dalida used in the Chromecast commercial : "La Danse de Zorba," is a cover of Mikis Theodorakis's "Zorbas."

This is the second major TV commercial for an American product this year that uses a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Saturday, October 27, 2012

Protest Banned By French Police ; Security Zone Created Around Moroccan King Mohammed VI Castle

The police in the Oise Department in France have banned a long-term demonstration planned to begin Saturday and to end on Friday, November 2, in front of a castle belonging to the King of Morocco, Mohammed VI.

Organizers of the protest, set to take place in front of the King's castle in Betz, a small village north-east of Paris, were requesting that Moroccans denounce “all injustices and indignities” committed by the current dictatorship in Morocco, reported RFI.

“The chief has banned the protests as a preventative measure” confirmed the Oise police department. “He believes that this area, in conjunction with what was planned for the demonstration and with protesters wanting to camp day and night, that it would only lead to incidents of public disorder. This would go against the purpose of the protest.”

French police officers have created a "security zone" around the castle, RFI reported.

Sunday, August 5, 2012

French Researcher Refuses Legion Of Honor

Excerpted from Yahoo! News :

Annie Thebaud-Mony, director of research at France's National Institute for Health and Medical Research, turned down the "Legion d'Honneur" in a letter to Housing Minister Cecile Duflot made public on Saturday.

"My act is intended as a call for citizens, but also for parliament to act, for the respect of basic rights to life, health and dignity," she said in her letter to the ministry, dated July 31.

"We want to be taken seriously when we expose the deterioration of working conditions ... the drama of workplace accidents and occupational diseases...," she added.

She denounced what she said was a misguided debate over the issue of safe levels of certain toxic substances.

Read more at Le Figaro : Une chercheuse refuse la Légion d'honneur

Monday, July 2, 2012

Les Indignés Faced Expulsion Order In Montpellier

DEVELOPING STORY : Officials in Montpellier, France, last week signed an expulsion order against a collective calling itself "Les Indignés." The group's camp on l'esplasade Charles de Gaulle was the focus of this expulsion order.

2012-07-26 Montpellier Expulsion Order - Les Indignes

Here's a YouTube video about Les Indignés having been removed from their camp on la place de la Comédie. :

More information will follow.

Sunday, April 15, 2012

Dalida's Concert at Carnegie Hall

DALIDA at Carnegie Hall in New York (29.11.1978)

Photographs and video of Dalida in New York City, with excerpts of one of her most amazing concerts abroad, on November 29, 1978, when she performed in concert at Carnegie Hall.

Dalida sera toujours dans nos coeurs.