Showing posts with label cultural diversity. Show all posts
Showing posts with label cultural diversity. Show all posts

Sunday, January 26, 2014

Coca-Cola Social Media Gimmick Censors "Gay" But Not "Straight"

Enjoy Coke, as long as you're not "gay" ?

In a startling new development, the world's largest sugary-drinks maker Coca-Cola has censored its social media followers from using the word "gay" in the company's new social media gimmick -- but not the word "straight."

The normally proud Sochi Olympics sponsor, Coca-Cola is expressing shame to its social media followers if they try to type the word "gay" into a meme generator that lets users affix brief messages on a blank red Coca-Cola can, but one that still bears the trademark white swoosh, or wave. The censorship is evidenced by a capture video of a computer screen's movements posted to YouTube by a user named Kaleb Sutra.

Social media followers who type the word "gay" are met with the following response : “Oops. Let’s pretend you didn’t just type that," the same as if followers had just typed in curse words, like "dick," "pussy," or "bitch."

Coca-Cola's association of "gay" with profanity comes on the heels of the proud Sochi Olympics sponsor trying to disassociate itself from the doomed marketing gimmicks of McDonald's, which launched a karmically-challenged social media campaign on Twitter with the hashtag #CheersToSochi in the face of a violent, seemingly government-sponsored crackdown against LGBT Russians following the passage of an anti-gay propaganda law last year.

That the tinge of censorship has now befallen Coca-Cola's latest social media campaign reveals the adverse advertising conditions the large sugary-drinks maker must confront in connection with this year's controversial Winter Olympics, set to take place in Sochi, a southern Russian coastal resort town across the Black Sea from Turkey. Russia's anti-gay law has sparked global outrage ahead of the Olympics, and many foolish corporations like Coca-Cola, which blindly paid large sums of money to sponsor the Sochi Olympics, must now account to their customers for the sponsorship of the games in a nation that is violently cracking down against its very own LGBT citizens.

Since last summer, Coca-Cola had become the target of protests based on its sponsorship decision, and last week one LGBT activism group released a brilliant YouTube video, mocking Coca-Cola's morally bankrupt brand for having once sponsored multi-cultural dignity and respect but which now supports Russia's violent anti-LGBT crackdown.

No word yet on how Coca-Cola's own Lesbian, Gay, Bisexual, Transgender and Ally (LGBTA) Business Resource Group, or its other Diversity Advisory Councils, are able to reconcile the corporation's controversial sponsorship of the Sochi Olympics.

Is it time for Greenlight Capital to short some stock ?

These latest marketing setbacks add to Coca-Cola's growing problems. Last year, former New York City Mayor Michael Bloomberg launched a highly-visible attack on super-sized sugary drinks, seeking to ban the sale of high-calorie drinks as a way to fight obesity and obesity-related maladies, like diabetes and heart disease. A court blocked Mayor Bloomberg's ban on large sugary-drinks, but Mayor Bloomberg's successor has vowed to fight to restore the ban. Efforts to improve its corporate image have also proved to be problematic for Coca-Cola after the corporation faced allegations that it was depleting ground water and contributing to pollution in India. Coca-Cola's role in creating water shortages in India have led some local authorities to suggest last week that they would take actions to demolish a Coca-Cola bottling plant in Uttar Pradesh.

Coca-Cola is still recovering from the shocking 2009 documentary exposé, The Coca-Cola Case, of its labour violations in Colombia, Guatemala, and Turkey.

Similarly, the damage that McDonald's is doing to its own reputation following it's own deadly silence on the violent Russian LGBT crackdown comes at a time when the world's largest hamburger chain is losing customer loyalty and is facing an embarrassing sales slump. "We've lost some of our customer relevance," CEO Don Thompson told Wall Street analysts during a conference call this week.

Separately, it's unclear how much the credit card issuer VISA stands to lose, if anything, from the recent spree of credit card fraud impacting several large American retailers.

Is it time for Greenlight Capital to create a bespoke basket of Olympic sponsor equities, and then short it ?

2014-01-27 at 21.44.49 Virtual Assistant Greenlight Capital Short Coca-Cola Stock Screen Shot photo 2014-01-27at214449VirtualAssistantGreenlightCapitalShortCoca-ColaStockScreenShot_zpsf71905ed.png

Wednesday, October 10, 2012

Help us to Increase Diversity at Occupy Queens (Jackson Heights)

Help us to increase diversity at Occupy Queens (Jackson Heights).

Join us Wednesday, Oct. 17, at 7 p.m. at the QueensPride House.

RSVP on Facebook : Help us to increase diversity at Occupy Queens (Jackson Heights)

O17 Occupy Queens Spanish Flyer

Thursday, May 5, 2011

Taco Bell Discrimination Petition

Yum! Brands Employee at Taco Bell in Louisiana is Dismissed Because He is Gay

The LGBT civil rights group Connecting Rainbows is calling for a world-wide boycott of Yum! Brands restaurants.

Jason Ray Smith, a gay employee of Taco Bell restaurant in Bossier City, Louisiana, was dismissed from work because he was honest about his sexual orientation on his Facebook profile and on his Connecting Rainbows profile.

Members of Connecting Rainbows have started an online petition on Change.org, demanding that Taco Bell institute cultural competency training.

Mr. Smith was told he needed to be taken out to the corn field and have the gay beaten out of him. When he reported it, Mr. Smith was harassed and intimidated by Taco Bell management.

Connecting Rainbows, in turn, demands that :

  • Yum! Brands restaurants apologize to Jason and the LGBT community ;
  • rehire Jason and provide a hostile-free work environment, or compensate Jason for his loss of income and other damages ;
  • stop discriminating against LGBT employees ; and
  • provide diversity, cultural competency, and sensitivity training based on sexual orientation, gender identity, and gender expression for all Yum! Brands restaurant employees WORLD-WIDE !

Mr. Smith said that Taco Bell conditioned his rehiring on Mr. Smith deleting his Facebook account and deleting his Connecting Rainbows profile, which Mr. Smith has said he will NOT do. Sign our petition demanding that Taco Bell follow through on its commitment to diversity.